What if the roar of the crowd is no longer the most powerful sound in sports? In the age of TikTok, a new, more dynamic ...

Social commerce is reshaping retail as small brands like Hair Anatomy use TikTok Shop to turn authentic livestreams into ...

Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and ...

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

TikTok also ran a live challenge page for 60 days, in-feed ads and a brand takeover from Nike. The hashtag was able to be seen on the Discover page’s trending hashtag list.

Salt.Xo has “been soaring ever since,” Seymour says. Since launching on TikTok, the brand has grown by 200 percent and grossed more than $550,000 in sales, a TikTok spokesperson said.

The top 10 fragrance brands on TikTok Shop in February, per Charm.io, and the top-selling product for each. 1. Lattafa: $4.3 Million Top product: Asad for Men Eau de Parfum Sales of top product ...

For brands that are actively selling products on the TikTok shop through influencers or otherwise, they should ensure those influencers are authorized, sourcing products appropriately, and ...

A new generation of fragrance dupe brands is rising on TikTok Shop, data from Charm.io shows. While Dossier, considered an ...

TikTok Marketing: An In-Depth Guide For Brands TikTok is highly influential and a channel that brands should be experimenting with. We look at how you can get started on this short-video platform.

01-24-2025 MARKETING INNOVATION How TikTok’s near-death experience actually boosted the brand TikTok going dark for less than 24 hours rose to the level of a national emergency.