What if the roar of the crowd is no longer the most powerful sound in sports? In the age of TikTok, a new, more dynamic ...

Social commerce is reshaping retail as small brands like Hair Anatomy use TikTok Shop to turn authentic livestreams into ...

SE Ranking unites SEO and social content tools with deal, targeting greater brand reach across AI search engines and social ...

While Little Moons was founded in 2010 by sibling duo Howard and Vivien Wong, it wasn’t until TikTok caught on to its products over ten years later that the brand exploded in popularity.

NEW YORK — TikTok bookended its presentation at the Interactive Advertising Bureau’s NewFronts Tuesday with a pledge that its app will stick around, addressing a potential ban that threatens its ...

Joining TikTok Shop can provide a huge lift to brands. Hailey Bieber’s cosmetic and skincare brand Rhode has yet to launch at a retailer, but it has sold more than 112,000 units via TikTok Shop.

For brands that are actively selling products on the TikTok shop through influencers or otherwise, they should ensure those influencers are authorized, sourcing products appropriately, and ...

TikTok once again faces a ban, which means pharma brands may need to consider taking their marketing efforts to other social media platforms. While TikTok briefly vanished from phones across the U.S.