If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity.

While the increased ad opportunities may open the door for more tailored and niche marketing campaigns, some media buyers ...

Prime Video has quietly doubled its load, making good on a promise the streamer made last year to ramp up the number of commercials per hour. - ADWEEK; Amazon, When Amazon introduced ads on Prime ...

The Prime Video UI homepage prominently features tabs for Store, Channels, and Rent or Buy, making it feel less like a ...

Three and a half minutes per hour: that's how much advertising Amazon used to show on Prime Video. But now there is ...

Amazon has quietly increased the ad load on Prime Video to between four and six minutes per hour, according to a report from ...

Can Amazon link Prime Video ads to its massive ecommerce engine to hypercharge growth for brands and create a moat against ...

At Pitch CMO Summit, Delhi, Aruna Daryanani, Director & Head - Product, Tech and Marketing at Amazon MX Player, delivered a ...

Amazon Prime Video has officially taken the wheel in NASCAR’s latest media revolution, and it’s not just about where fans ...

Once a serious contender in the streaming wars, Prime Video is starting to feel less like a rival to Netflix and more like an extension of ... first strategy. With aggressive advertising ...