If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity.

While the increased ad opportunities may open the door for more tailored and niche marketing campaigns, some media buyers ...

Prime Video has quietly doubled its load, making good on a promise the streamer made last year to ramp up the number of commercials per hour. - ADWEEK; Amazon, When Amazon introduced ads on Prime ...

Three and a half minutes per hour: that's how much advertising Amazon used to show on Prime Video. But now there is ...

Amazon has quietly increased the ad load on Prime Video to between four and six minutes per hour, according to a report from ...

A new report says Amazon has quietly doubled the amount of ads played on its Prime Video streaming service. Amazon has yet to confirm the news publicly.

The digital world isn’t so different. It’s like every corner of the web got algorithmically gentrified. Local flavour ...

One great ad can’t fix a broken backend. Focus on retention, not just acquisition. The lasting brands think long term.

By integrating the Esports World Cup with Amazon’s Twitch, Prime Video, Wondery, and Alexa, the collaboration will create new ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.