With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank.

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d ...

Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape ...

The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year.

Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.

Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...