It’s alive! After the success of its first Spooky Awards, the Halloween & Costume Association (HCA) is reviving the ...

The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and ...

The first-ever She-Ra Barbie doll wears her signature satin white dress, gold boots, and winged headpiece. Honoring She-Ra’s ...

Funmaker is entering the convention scene this summer with the launch of Rokimoto, a new brand inspired by Japanese pop ...

ViVi, LiLi, GiGi, and ZuZu are ready to join the plush squad. This wide-eyed lineup of baby doll plushies is as adorable as it is sassy. Dressed in cozy, colorful onesies, the dolls bring some big ...

Yoomi has created a line of babytech products to help parents feed thier children, including breastfeeding and formula.

Beloved children’s clothing brand Hanna Andersson is partnering with Fred Rogers Productions to launch an all-new kids’ ...

The El Segundo, California-based titan behind Barbie, Hot Wheels, Masters of the Universe, Fisher-Price, Matchbox, and more ...

In a move toward data-driven retail, Five Below has implemented a sweeping AI initiative aimed at transforming its inventory ...

Kids can combine crystal-like pieces to create sparkling masterpieces, including lotuses, bonsais, and succulents. The Jewel ...

Spin Master’s PAW Patrol franchise continues to grow. It is bringing Monster Truck Adventure to the previously existing PAW ...

Pop Mart is celebrating Pride Month with a limited edition line of collectibles. The first in the collection is the Peach ...