In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.

London-based journalist Melody Glass explores how technology, media narratives, and workplace culture shape mental well-being. She earned an M.Sc. in Media & Communications (behavioural track ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

What TechTarget understood back in 2017 is even more relevant today: in tech marketing, the content is the pipeline. Not the ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

Explore the escalating trend of private equity's investment in wealth management firms and its implications on the financial ...

In 2023, Jasmeet Singh wasn’t brought into HUSCO just to “modernize I.T.” He was tasked with something deeper: transforming a ...

Tension: Marketers rely on data to guide SEO—but many still feel like they’re guessing in a world where user behavior is ...