In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Tennessee made waves in the college football world on Thursday when the school announced a new deal with Adidas. The move is one that will provide Tennessee with significant NIL money as part of the agreement,