Amazon.com Inc.’s first batch of production satellites launched toward low-Earth orbit on Monday, the biggest step to date in the company’s effort to establish a business broadcasting internet connectivity from space.

Amazon is one of several companies, including France’s Eutelsat and China’s Spacesail, seeking to provide a viable alternative to Starlink’s network, but SpaceX has a substantial head start — and low-Earth orbit is already starting to look pretty cluttered.

Amazon's first internet satellites are in orbit. United Launch Alliance's Atlas rocket blasted off Monday from Florida, carrying 27 of Amazon's Project Kuiper satellites.