NBCUniversal has wrapped its upfront sales process, reporting “modest growth across its portfolio” driven by sports, Peacock and digital platforms. The Comcast-owned media giant doesn’t ...

A surge in demand for sports in the TV industry's annual 'upfront' has resulted in NBC being nearly sold out of ads for the ...

NBCUniversal has closed its 2024-25 Upfront negotiations, touting “modest” advertising growth boosted by Peacock, sports and digital. The latest round marked the company’s largest digital ...

By Mikey O'Connell TV Features Editor The invitation to NBCUniversal‘s 2025 upfront presentation promised “a sneak peek at the greatest two years in the history of any media company.” ...

Seth MacFarlane may have made network upfront history on Monday, opening the NBCUniversal presentation with a song-and-dance routine boasting the chorus, “NBCU has the shit you’re after!” ...

NBCUniversal will return to Radio City Music Hall for its upfront presentation to advertisers on Monday, May 12 — with one ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of presentations known as the upfronts.

Going forward, content produced through the Care Collective will be distributed across NBCU Local’s portfolio includes 11 NBC- and 31 Telemundo-owned stations, four NBC Sports Regional Networks, three ...

NBCU’s sports ad troops achieved the highest level of upfront commitments ever, paced by double-digit year-over-year growth in Sports Digital. Hispanic sports ad spending, with Telemundo as the ...