The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm's panel measurement ...

NEW YORK, Jan. 22, 2025 /PRNewswire/ -- The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after ...

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At a global level, mobile video is the most viewable format, with only 30% of ads not meeting the Media Rating Council (MRC) standard. This rate reduces to around one in five (22.1%) when the ad is ...