IHOP is no stranger to decadent breakfast confections, but it's not selling $130 Dubai chocolate pancakes as folks on social ...

International House of Pancakes, a.k.a. IHOP, is leaning into the first word of its name and jumping into a global viral trend that lives up to its lavish traits.

IHOP is joining the viral Dubai Chocolate trend with the launch of two limited-edition pancake stacks, including its most luxurious creation yet, the Luxe Dubai Chocolate Pancake, valued at over $100.

Austin is one of only three cities where you can get IHOP's Dubai Chocolate pancakes. You can get the "Luxe" stack—valued at ...

Topped with pistachio cream, kataifi and gold flakes, only customers in New York, L.A. and Austin will have the chance to try ...

IHOP's viral Dubai chocolate pancakes include real gold flakes and cost more than your gas budget, but you can try them free ...

The virality of the chocolate has culminated in price-gouging resale trends and spin-off creations from companies like Lindt, ...

The company is testing pancakes featuring the viral dessert’s flavors as part of a directive to ‘move at the speed of culture’ ...

Nation World IHOP to serve up $100 pancakes for one day only at just three locations The release taps into the viral “Dubai Chocolate” trend, which gained popularity on TikTok over the past year.