This article was originally published on www.si.com/fannation/sneakers as Stephen Curry & De'Aaron Fox Embark on 2025 Curry ...

De'Aaron Fox is set to launch his second signature sneaker under Stephen Curry and Under Armour's Curry Brand.

Curry Brand, which Curry launched in 2020, is a sub-brand of Under Armour. It was created in partnership with the NBA star ...

Top overall pick from the 2025 WNBA Draft, Paige Bueckers, is leaving her imprint so far in her rookie season. She hasn’t ...

Curry Brand confirmed the store will open on Sept. 12. “The future of the brand is very bright, especially in China where basketball is beloved and Stephen Curry is one of the most popular NBA ...

The Curry Brand versus Jordan Brand battle will look something like the Biblical tale of David and Goliath. In 2019, Jordan Brand generated $3.1 billion of Nike’s total $39.1 billion in sales.

Curry Brand promises to reinvest a percentage of its revenues into under-resourced communities, focusing in three areas: creating safe places to play, ...

Curry Brand plans to invest in the sport of basketball, where Curry has certainly made a name for himself. "For many years, Stephen and Under Armour have worked together in partnership ...

/ Curry Brand After a breakout senior season with the Nebraska Cornhuskers, Keisei Tominaga has signed a major endorsement deal as he takes his next step in his international basketball journey.

Under Armour and the Curry Brand are wrapping 2021 with three product launches that aligns with the one-year anniversary of the partnership.

Curry Brand is looking to make a splash overseas with its latest athlete signing. The Under Armour-backed imprint for NBA star Steph Curry announced Friday that it has signed Japanese basketball ...