the Utah Mammoth. The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's newest fanbase. Ryan and Ashley Smith, along with NHL ...

"The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from, and the unstoppable force we're building together." Fans had a say throughout the process ...

That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds of surveys and more than 850,000 votes, the team announced Wednesday. Mammoth was ...

"The community chose the Utah Mammoth brand," Smith said. "It stands as a symbol of who we are, where we came from and the unstoppable force we’re building together.” Wednesday's announcement ...

Utah’s NHL team is now called the Mammoth. The team announced its new name, logos, jerseys and branding Wednesday morning, concluding a 13-month decision process that included a seemingly ...

If the Mammoth elects to retain the No. 4 pick, there is one option that makes all the sense in the world. Porter Martone is ...

There have been plenty of significant milestones over this stretch; however, there was a new chapter to celebrate on May 7 - the organization’s official brand identity, Utah Mammoth. It’s ...

“The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from and the unstoppable force we’re building together.” The team played its inaugural ...

You can represent the rechristened Utah Mammoth by buying the team’s new merchandise today. The team formerly known as the Utah Hockey Club The team, formerly known as the Utah Hockey Club ...