said Ben Barnes, the senior brand director for the Utah Mammoth. He and his team are the ones responsible for the new branding, and surprisingly in the 21st century, he starts somewhere old school.

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds of surveys and more than 850,000 votes, the team announced Wednesday.

It only took 13 months, but it's finally here. After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the Utah Mammoth for the ...

Utah Mammoth, the new brand identity, is the most recent celebration in a strong first year for the organization By Catherine Bogart @CatherineBogart. May 09, 2025. Link ...

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the organization announced Wednesday, following a 13-month process that included ...

Chairman of Smith Entertainment Group Ryan Smith, Co-Founder Ashley Smith and NHL Commissioner Gary Bettman, from left, announce the Utah Mammoth as the new name and branding identity of Utah’s ...

Get the brand new Utah Mammoth merchandise today. Updated: Jun. 23, 2025, ... Utah Mammoth Fanatics Women’s Combo Stadium Slub Boxy T-Shirt - $39.99. More sports, gear, and tickets.

Utah’s NHL team is now called the Mammoth. The team announced its new name, logos, jerseys and branding Wednesday morning, concluding a 13-month decision process that included a seemingly ...

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s permanent name after more than a year of fan input and voting.

Each team in the NHL has a few players who could be considered trade candidates. Of course, the Mammoth are no different.

This graphic provided by the Smith Entertainment Group shows the new logo and branding for Utah’s NHL hockey club, now called the Utah Mammoth. Smith Entertainment Group The NHL team in Salt ...