Amid sluggish sales, Starbucks has been brewing up plans to turn things around with its "Back to Starbucks" strategy. Empower ...

Starbucks has begun rolling out an extensive redesign of its stores in New York and Southern California under the leadership of CEO Brian Niccol, as part of the company's "Back to Starbucks " plan.

Starbucks makes a big change in its workforce. Image Source: Jeff Greenberg/Getty Images© Image Source: Jeff Greenberg/Getty Images ...

The coffee chain is piloting a new store design, simplifying its menu, and trying other tactics to bring back customers.

Our reputation as a digital leader is a huge strength.

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

An incredibly popular and well-known coffee chain has announced some big changes. But don’t worry — it’s good change. According to a press release published Tuesday, Starbucks plans on ...

Starbucks has heard your pleas. After a two-year hiatus, a beloved item is making its long-awaited return to stores. Today, ...

From the Puget Sound Business Journal. In a crosstown move, Starbucks Corp. (Nasdaq: SBUX) has hired away Nordstrom Inc.'s (NYSE: JWN) chief financial officer to its rapidly changing C-suite. The ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Continued changes and refurbishments are expected in stores as part of the "Back to Starbucks" initiative. Update 07/07/25, 11:51 a.m. ET: This article has been updated with comment from Starbucks.