In the case of a game like Helldivers 2, which is set to launch on Xbox on August 26, it makes sense that Sony would want to ...

There are three key elements that every multi-generational marketing strategy should include to be successful — data-driven insights, personalization and multi-channel reach.

There are no current concrete specifications for the PS6, but we do at least know that AMD will be providing hardware for the ...

Moreover, Sony’s current multi-generational strategy was fundamentally validated by this shift, further confirming its effectiveness compared to the sharper transition seen from PS3 to PS4.

In spite of the tough economic climate, the PlayStation business looks robust and Sony’s confidence seems well-placed. It’s ...

We believe these new services may deliver additional users to the PlayStation ecosystem. We are also interested in Sony’s strategy to introduce PlayStation 4 Pro, an enhanced version of the PS4.

If it’s the PlayStation you want to get, that’s the thing. So that’s where we designed the generation at this moment. We design everything with having one ahead in our mind.

The former PlayStation boss also cautioned that Xbox also runs the risk of driving consumers away from its platform instead. Layden's time with Sony started in 1987 as a communications assistant ...