An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

It also marks WhatsApp’s significant move into advertising and creator monetization — a space already well-established on ...

In a fresh update to its Android beta app (version 2.25.21.11), WhatsApp is rolling out the Status ads and Promoted channels ...

Meta's founder-led vision and aggressive AI investments position it for long-term growth, despite short-term scrutiny over ...

Meta Platforms, Inc. (NASDAQ:META) is one of AI Stocks in the Spotlight Right Now. On July 22, Stifel analyst Mark Kelley raised the price target on the stock to $845.00 from $655 while maintaining a ...

WhatsApp rolls out ads in Updates section as Meta monetizes the messaging app. Discover how ... This regional difference highlights a fundamental tension in Meta’s approach to WhatsApp monetization.

Although monetization per user may remain lower outside the U.S., where most of WhatsApp’s 1.5 billion users are located, the analyst believes Meta’s ad infrastructure and scale could still ...

META's stock soars 50% since April, driven by resilient ad growth, AI advancements, and new revenue channels like Threads.

While WhatsApp's monetization timeline has been significantly longer than that of other apps and products, such as Threads, Stories, and Reels, we view Meta's change as a strategic move.

That could bring greater focus to WhatsApp, which Meta acquired in 2014 but has been slow to fully monetize. Last month, Meta announced it would incorporate advertising on WhatsApp for the first time.

Additionally, WhatsApp monetization can unlock value in a platform that Meta has spent years building. These factors are just two of many that could send Meta shares to new highs . Where Should ...