New Delhi (IANS): The ongoing Indian Premier League (IPL) season is contributing majorly in driving economic growth and business growth across different sectors, including fantasy sports revenue.

India’s fantasy sports market is booming during IPL season, but a Supreme Court ruling could reshape its future.

“The IPL has become more than just a cricketing event—it’s a massive driver of growth for the fantasy sports industry. Every season, we see record-breaking engagement, and IPL 2025 is set to ...

One of the primary growth drivers is the expanding global sports fan base, with sports leagues like the NFL, NBA, and IPL attracting millions of followers across multiple regions. Fantasy sports ...

India's fantasy sports industry continues its robust growth trajectory, with the active user base expected to exceed 300 million by 2026 ...

Catalysed primarily by Indian Premier League tournaments, the fantasy sports advertising witnessed a strong growth in the recent past. According to a recent TAM Sports report, fantsy sports ad volumes ...

The cricket season has commenced with the start of the ICC Champions Trophy and the IPL 2025 will ... As regards Indian fantasy sports, the market has seen rapid growth in the last few years.

Fantasy sports and tyre brands see high recall among IPL viewers, while sport and fitness brands struggle. The study suggests exploring non-traditional advertising approaches, such as team ...

Among IPL viewers, two out of three recall a fantasy sports brand, making it the most memorable category, followed by tyre brands, with one in three viewers recalling a brand. However, at the ...