HYBE was asked if they still stand by the claim that there was no reverse viral marketing. To this, HYBE responded by saying, "The claim that we used reverse viral marketing is not true.

HYBE‘s Park Ji-won has resigned as CEO at the BTS label, with current Chief Strategy Officer Lee Jae-sang (aka Jason Jaesang Lee) in line as his replacement. Park joined Big Hit Entertainment ...

On June 30, HYBE announced its plans to establish an Indian subsidiary, stating, “We are currently conducting local market research and handling the practicalities of setting up the corporation ...

Hybe Latin and the city of Medellín have officially unveiled the Medellín Music Lab, a music incubator that will elevate local talent in Colombia.

Members of NewJeans, one of the most popular K-pop groups, said on Thursday that they were leaving their agency ADOR, a subsidiary of powerhouse label HYBE. ADOR said however the agreement between ...