Under the video commerce segment, the platform is seeing user engagement mostly in commodity and functionality videos.

From creator studios and short-form videos to AI-driven shopping, Flipkart is transforming its platform to meet the fast-changing habits of India's Gen Z consumers.

Vijay Iyer, VP at Flipkart Ads, and Manan Bhasin, Partner at Bain & Company, unpack how advertising is reshaping e-commerce ...

Flipkart aims to engage Gen Z and penetrate smaller cities in India through video commerce, a medium popular among younger shoppers.

Foreign companies operating in India's booming e-commerce sector face many regulatory and legal challenges from authorities ...

The ongoing investigations against Myntra, Flipkart, Amazon, Ola, Uber, and Zepto show that regulators are taking a tougher ...

India’s e-commerce market is set to double in size to over $130 billion by 2025, according to Bernstein, and the startup is trying to target people who will contribute most to those figures.

Flipkart has launched a metaverse offering for consumers to more interactively discover and shop new products, the latest bet from the Indian e-commerce giant as it experiments with web3 offerings ...

Flipkart has hired Kabeer Biswas, the co-founder of Indian delivery startup Dunzo, as the Walmart-owned e-commerce group expands its quick-commerce business in the country. Biswas will lead ...

Flipkart is limiting the expansion plans of its quick commerce unit, Flipkart Minutes, as it looks to add new dark stores only in the top six to eight cities, according to people familiar with the ...