As per a report prior to the festival sale, Flipkart, including Myntra, had a GMV market share of 38.5% in 2016-17, down from 40% in 2014-15, while the market share of Amazon India surged to 29% ...

Despite being late to the quick commerce party, the Walmart-owned e-commerce major is striving to capture market share with a rapid scale up ...

A deep dive into the marketing strategy of the online beauty and fashion retailer that raked up a storm in the market. Part of its secret sauce is 3,055 social media influencers ...