On Monday afternoon, Deion Sanders went public with his health struggles in the most Coach Prime way possible. Flanked by two medical professionals—and products from two companies that he co ...

As college football undergoes a dramatic transformation fueled by name, image, and likeness (NIL), the transfer portal, and ...

In July, Colorado Buffaloes coach Deion Sanders announced he had defeated bladder cancer, a personal victory that came after weeks of uncertainty, inv ...

Creative NIL initiatives—like Deion Sanders’ personalized Colorado football cards—are helping schools attract recruits, build ...

Deion Sanders deployed his marketing prowess in an entirely different light. The Colorado head coach revealed Monday that he had his bladder removed in May after a bladder cancer diagnosis. During ...