What if the roar of the crowd is no longer the most powerful sound in sports? In the age of TikTok, a new, more dynamic ...

A new generation of fragrance dupe brands is rising on TikTok Shop, data from Charm.io shows. While Dossier, considered an ...

Social commerce is reshaping retail as small brands like Hair Anatomy use TikTok Shop to turn authentic livestreams into ...

Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and ...

While TikTok’s reputation as a Gen Z hangout persists in popular culture, the platform’s most dramatic growth story is ...

The top 10 fragrance brands on TikTok Shop in February, per Charm.io, and the top-selling product for each. 1. Lattafa: $4.3 Million Top product: Asad for Men Eau de Parfum Sales of top product ...

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

TikTok also ran a live challenge page for 60 days, in-feed ads and a brand takeover from Nike. The hashtag was able to be seen on the Discover page’s trending hashtag list.

Joining TikTok Shop can provide a huge lift to brands. Hailey Bieber’s cosmetic and skincare brand Rhode has yet to launch at a retailer, but it has sold more than 112,000 units via TikTok Shop.

For brands that are actively selling products on the TikTok shop through influencers or otherwise, they should ensure those influencers are authorized, sourcing products appropriately, and ...

TikTok Marketing: An In-Depth Guide For Brands TikTok is highly influential and a channel that brands should be experimenting with. We look at how you can get started on this short-video platform.

01-24-2025 MARKETING INNOVATION How TikTok’s near-death experience actually boosted the brand TikTok going dark for less than 24 hours rose to the level of a national emergency.