The alternative social media platform is matching engagement of Elon Musk’s X in ways that “would have seemed unthinkable until recently,” says study.

As Bluesky attracts more activity, particularly from those fleeing Elon Musk’s X, it is facing the price of success: tough moderation decisions and a growing number of bad actors.

On Bluesky, anecdotally, I feel like I get roughly the same amount of engagement as on X: very little. But I've barely used the platform and have just 75 followers.

Social networking startup Bluesky is seizing the moment. Amid ongoing moderation issues affecting X rival Instagram Threads, the decentralized X competitor Bluesky has created an account on Meta ...

On February 28, Bluesky had more than 1 million unique users daily. Since then, engagement has plummeted, with June 7 and 8 hovering well below that peak at about 670,000 daily posters.

On Bluesky, anecdotally, I feel like I get roughly the same amount of engagement as on X: very little. But I've barely used the platform and have just 75 followers.

That is not the case with Bluesky. I've yet to see a single ad on Bluesky. Whether or not that continues to be true, only time will tell. But for now, Bluesky is all people, all day.

Another poster indicated that, despite The New York Times having 55.2 million followers on X and only 679,300 on Bluesky, engagement on the latter was significantly higher.

Higher Engagement Rates: Publishers are reporting engagement rates 3-4x higher on Bluesky compared to other platforms like Threads and even 𝕏 (formerly Twitter).