The Bill Belichick effect is real. After not selling out season tickets for the 2024 season, the North Carolina football team has sold out its 20,000 season tickets this year, according to North Carolina athletic director Bubba Cunningham.

The Bill Belichick effect has helped ticket sales for UNC football. While the six-time Super Bowl-winning head coach has attempted to clean up the PR fallout from his disastrous interview on “CBS Sunday Morning,” the excitement over Belichick’s arrival in Chapel Hill has increased interest in the football program substantially.