A lot has happened over Sydney Sweeney’s American Eagle jeans ad controversy, which created waves around the internet for its content. While the uproar seemed to be massive on social media, a new survey hints at something very different.

American Eagle’s viral Sydney Sweeney jeans ad is alienating the very shoppers it aimed to win over. A Generation Lab poll of 1,289 college and graduate students conducted Aug. 7–11 found deep partisan and gender divides over the campaign,