News

The mechanical bull has been part of a Ram marketing campaign, as the brand touts a return to NASCAR and the return of the Hemi V8 engines to its vehicles.
First Harambe, then Peanut the Squirrel — and now, Ram has lost its own larger-than-life mascot. The automaker’s V8-powered mechanical bull, nicknamed the “Bucking Hemi,” has vanished after ...
After 67 hours of uncertainty and a 1,200-mile roundtrip journey to and from North Carolina, Bucking Hemi has returned. It ...
The "Bucking Hemi" mechanical bull Ram was using to promote the Hemi V8 in the Ram 1500 was reported stolen, with a ...