Liverpool return to Premier League action by hosting Ipswich Town at Anfield on Saturday afternoon, aiming to strengthen their lead at the top of the table. REA

Using data is not just reserved for ‘nerds who think football is played on spreadsheets’ — it is increasingly used by the managers too

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)