Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience ...

The post Nielsen & Edison Research To Launch Podcast Dataset In Nielsen’s Media Planning Tool appeared first on TV News Check. The post Nielsen & Edison Research To Launch Podcast Dataset In Nielsen’s ...

Nielsen and WPP Media (formerly GroupM) have reached a new audience measurement partnership that will cover TV, streaming, ...

Nielsen has announced an agreement with podcast analyst Edison Research, integrating the latter's Podcast Metrics data into ...

Nielsen has signed a deal with WPP Media to deliver cross-platform audience measurement for audio, streaming, and TV.

Dominant audience measurement and consumer data analytics provider Nielsen has struck a new agreement for audience ...

WPP Media has announced an audience measurement agreement with Nielsen, spanning TV, streaming, audio, and cross-platform ad ...

In 2024, the Nielsen Foundation committed $2.7 million in grants, marking the largest grantmaking year for the foundation ...

Its Nielsen Media Research division in New York provides audience information to advertisers and their agencies, television stations, broadcast and cable networks, programmers and syndicators.

NBCUniversal has been the most vocal critic of Nielsen Media Research, with chairman of advertising sales and client partnerships Linda Yaccarino harshly criticizing the ratings giant’s data as ...

Four well-known syndicated research companies, widely used by the advertising and media industries, are undergoing widespread changes. This comes at a time when the industry is relying on reliable ...

Nielsen, a global leader in audience measurement, data, and analytics, today announced a new collaboration with premier podcast research firm Edison Research, to launch Nielsen Podcast Fusion powered ...