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NBCUniversal has wrapped up one of the most unusual upfront ad seasons in history, managing to secure cash commitments comparable with last year’s record haul. The upfront has been a complex ...
Inside the NBCU Upfront: Seth MacFarlane takes aim at rival streamers, 'Wicked' gets another big showcase, Snoop Dogg closes it like it's hot.
NBCUniversal won't say if advertisers committed more 'upfront' dollars to its media properties, a sign of pressures on the 2024 market Continue to Variety SKIP AD You will be redirected back to ...
NBCUniversal has wrapped its upfront sales process, reporting “modest growth across its portfolio” driven by sports, Peacock and digital platforms.. The Comcast-owned media giant doesn’t ...
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NBCUniversal Closes 2024-25 Upfront Touting 'Modest' Advertising Commitment Growth Boosted by Peacock, Sports, Digital - MSNNBCUniversal has closed its 2024-25 Upfront negotiations, touting "modest" advertising growth boosted by Peacock, sports and digital. The latest round marked the company's largest digital Upfront ...
The unmistakable message from NBCUniversal’s first-ever omnibus upfront, encompassing all of its broadcast and cable networks: TV kicks digital’s butt when it comes to advertising effectiveness.
NBCUniversal has closed its 2024-25 Upfront negotiations, touting “modest” advertising growth boosted by Peacock, sports and digital. The latest round marked the company’s largest digital ...
Peacock Tops $1B in Upfront Ad Revenue, Doubling Growth. NBCUniversal says 2022 was the "highest grossing upfront since Comcast’s acquisition" of the company more than a decade ago.
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NBCUniversal Wraps Upfront Sales Process, Reporting "Modest Growth" Driven By Sports, Peacock & Digital - MSNNBCUniversal has wrapped its upfront sales process, reporting “modest growth across its portfolio” driven by sports, Peacock and digital platforms. The Comcast-owned media giant doesn’t ...
Seth MacFarlane may have made network upfront history on Monday, opening the NBCUniversal presentation with a song-and-dance routine boasting the chorus, “NBCU has the shit you’re after!” ...
Every upfront ad negotiations are different and 2022 was no exception. ... NBCUniversal CEO Jeff Shell said, “The scatter market has weakened a little bit.” ...
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