The company whose CEO is at the centre of a kiss cam story that set the internet alight has issued a denial. But in a bizarre twist, it’s not about the affair he’s suspected of having but a statement where he allegedly apologises to his wife, family and colleagues.

Coldplay frontman Chris Martin caused an awkward moment at a US concert when a couple enjoying a warm embrace ducked for cover as their faces flashed up on a giant screen. Martin’s roving “kiss cam” alighted on the man and woman,

Several professional sports teams have had some fun with the moment, poking fun at it through posts on social media.

What is a kiss scam? All you need to know, the Kiss Cam has become a beloved, unpredictable part of live sports culture—capturing unscripted moments that fans can't help but cheer (or cringe) at.