Sixteen hours since the release of the highly anticipated podcast episode with Taylor Swift, co-hosted by her boyfriend, Travis Kelce, and his brother, Jason Kelce, the YouTube installment currently holds 10 million views, and the numbers only continue to climb.

The ostensible purpose of the episode was for Swift to announce her forthcoming album, The Life of a Showgirl. But the two-hour interview also provided an as-yet-unparalleled opportunity to observe Swift and Kelce in each other’s presence.

Many more people watched the first hour of Swift’s interview on the Kelce brothers’ ‘New Heights’ podcast than clicked on Trump’s interview with Rogan in the weeks