Analysts say Coinbase's partnership with JPMorgan Chase is a win for crypto adoption. The move highlights the banking sector's changing attitude towards digital assets.

Cryptocurrency exchange Coinbase has announced a partnership with JPMorgan Chase to launch new digital asset services for its customers. Starting in the fall of

JPMorgan Chase and Coinbase said they’re aiming to make buying crypto “easier than ever” by offering a “direct bank-to-wallet connection” to Coinbase accounts for Chase Ultimate Rewards points, starting next year. Coinbase account holders will also be able to fund their accounts with Chase credit cards starting this fall.