WhatsApp, testing ads
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For 1st time ever, Meta starts rolling out ads in WhatsApp
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ABP News on MSNWhatsApp Breaks Its No-Ads Pledge: Status Screen To Get Advertisements. How They'll WorkFor years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like Facebook and Instagram.
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Amazon S3 on MSNMeta Brings Ads to WhatsApp for the First Time, Targets Business Growth Through Updates Tab and ChannelsMeta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC. The company announced Monday that businesses can now run status ads in WhatsApp’s Updates tab,
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End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their contacts, there will be “no change to [the] experience at all,” though for many, this promise simply isn’t enough.
WhatsApp will roll out ads on status in the next few months globally. Businesses will soon have an option to select WhatsApp status for ads as they would for other Meta campaigns on Facebook or Instagram.