WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content for a monthly fee.

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad features will appear in a section called Updates, which is a separate tab at the bottom of the app. WhatsApp claims to have 1.5 billion users globally.

WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.