Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the ...

It's a pretty solid logo that won out in the end. 'Mammoth' is a cool name, and the mountain aspect of the mascot's crown ...

According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the ...

The new team name is intended to represent strength, momentum and an earth-shattering presence, and pays homage to the ...

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

The Utah Hockey Club has finally revealed their long-anticipated team name. For the 2025-26 season and onwards, they will be ...

“The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from and the unstoppable force we’re building together.” The team played its inaugural ...

The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from, and the unstoppable force we’re building together,” the Smith’s said in a statement.

The NHL's newest branding dropped today, with Utah getting its official ... (Yes, we're aware of the Colorado Mammoth in lacrosse.) The details of the sweaters is where things get fun, of course.