India’s fantasy sports market is booming during IPL season, but a Supreme Court ruling could reshape its future.

“The IPL has become more than just a cricketing event—it’s a massive driver of growth for the fantasy sports industry. Every season, we see record-breaking engagement, and IPL 2025 is set to ...

One of the primary growth drivers is the expanding global sports fan base, with sports leagues like the NFL, NBA, and IPL attracting millions of followers across multiple regions. Fantasy sports ...

Being one of the fastest-growing markets for fantasy sports, with an estimated fanbase of 492 million for the sport, cricket leads the pack in India. Kabaddi comes second with an estimated 119 million ...

India's fantasy sports industry continues its robust growth trajectory, with the active user base expected to exceed 300 million by 2026 ...

The cricket season has commenced with the start of the ICC Champions Trophy and the IPL 2025 will ... As regards Indian fantasy sports, the market has seen rapid growth in the last few years.

NEW YORK, Dec. 15, 2024 /PRNewswire/ -- The global fantasy sports market size is estimated to grow by USD 9.72 billion from 2024 to 2028, according to Technavio. The market ...

Food biggie, Parle Products dominated the ad share topping the list of advertisers with a 10% share during IPL 17, according to data from TAM Sports ... Along the way, growth in viewers ...

Among IPL viewers, two out of three recall a fantasy sports brand, making it the most memorable category, followed by tyre brands, with one in three viewers recalling a brand. However, at the ...

Fantasy sports and tyre brands see high recall among IPL viewers, while sport and fitness brands struggle. The study suggests exploring non-traditional advertising approaches, such as team ...