South Korea-headquartered entertainment giant HYBE has restructured its Japanese division, HYBE JAPAN, appointing Kenji Shima ...

HYBE has unveiled its new business strategy! As hinted at last week by ... including training, marketing and promotion, and A&R. It is expected that this established infrastructure will continue ...

Hybe's strategy realignment focuses on evolving ... including distribution, marketing and promotion. The K-pop powerhouse also plans to launch a subscription-based membership on Weverse, Hybe ...

HYBE is shaking up the K-pop world once again, delivering unforgettable music and mind-blowing concepts that have fans ...

The company says funds will be primarily used for marketing, operations and localization strategies for the launch and live service of Hybe games. This latest round of funding for the Hybe-owned ...

An alleged HYBE employee reportedly reveals more ... he reportedly accused the agency of executing reverse viral marketing strategies with the help of the weekly reports. He wrote, “I held ...

Acknowledging the potential negative impact, HYBE denied any intent or involvement in "reverse marketing" tactics, a strategy meant to create negative public perception around specific figures.

The newly raised funds will be primarily allocated toward marketing, operations, and localization strategies to support the successful launch and stable live service of its titles. HYBE IM ...

South Korean music firm Hybe’s global ambitions continue, with Latin America increasingly key to its strategy.

SEOUL, July 24 (Yonhap) -- Hybe, the K-pop powerhouse behind BTS and NewJeans, said Wednesday that it has named Chief Strategy Officer Lee Jae-sang as the new CEO to lead the firm's push for ...

Now, HYBE has responded to the claim that this was a reverse viral marketing technique. Last month, during a National Assembly audit, it was revealed that HYBE had been circulating a confidential ...

Popular K-pop group NewJeans announced they are leaving their agency ADOR in a surprise late-night press conference on Thursday, accusing the company—which is a unit of top K-pop label Hybe—of ...