As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

1. The Rise of Expiring Content One of the most unique traits of Snapchat is expiring content. Allowing content to expire, or to disappear after a specified amount of time, goes against the instincts ...

Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

s official Snapchat page. The experience begins in Iceland, where the winners will be flown to, and then briefed by the Wow Air marketing team. Users must create their entries within Snapchat, save it ...

Tinder’s campaign allowed users to create personalized images with ... ad model could become a powerful tool for future marketing efforts. Snapchat’s introduction of Sponsored AI Lenses ...

The ability to test an app experience through a Snapchat lens is a brilliant marketing move ... reality app that enables users to live chat with friends using filters created by beauty brands to ...

For Snapchat, the Cudi collab and the Under ... “They have their own audience. Creator marketing is becoming more influential.” Kid Cudi with Snap’s Manny Adler Kid Cudi (real name: Scott ...